Jun 28th, 2010 Archives

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Web Development Best Practices

web development best practices
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Email marketing has become more complicated as corporate spam filters have become more stringent and the FCC CAN-SPAM Act more refined. Our summary below describes how to increase the odds of your emails getting both delivered and read.

1. The money is in the list. Make sure you have a clean, targeted and preferably double (confirmed) opt-in list. Quality is more important than quantity for deliverability.

2. Get an Email Service Provider (ESP). Professional ESPs stay on top of best practices in deliverability. Research shows high quality ESPs have 30% better deliverability than internal servers. They also automatically purge bounced and bad email addresses. ESPs we recommend include Icontact, VerticalResponse and Constant Contact.

3. Make your subject lines eye-catching but clear and concise. Avoid words such as “New”, “Act Now”, or “Free”; phrases that are likely to be picked up by spam filters. Carefully screen your entire email for keywords that trigger spam filters. A good reference list of words to avoid can be found on the WilsonWeb website.

4. Include web analytics tracking tags in all emails. The ESPs mentioned above all have easy tracking code insertion.

5. Use code with absolute URLs and keep your HTML simple. Refrain from using long-string and dynamic URLs. Use a high text-to-HTML ratio.

6. If you are sending many emails to a particular company or through a particular ISP, consider listing with a Reputation Service. Reputation is a way for the internet service providers receiving your emails to easily separate SPAM from legitimate bulk email. One Reputation Service provider is ISIPP; typical rates are $100-$300 per month.

7. Test away! Test different design layouts with varying numbers of articles and graphics. Test different days and times of day.

Christine Slocumb has 17 years of marketing, business development, and product management experience in Fortune 50 and startup firms. Christine has worked with technology firms across the world on marketing strategy, business planning and marketing implementation. Clarity Quest is a leading Michigan marketing firm with a specialty focus on outsource marketing.

web development best practices
Software Intellectual Property. best practices?

Our company is developing web software for a client. In our scenario, we have agreed to develop the application in exchange of 10% of the project’s monthly net income. In order to mitigate the risk, we also asked for 6 small payments of USD1500, so in case the project fails we at least didn’t waste our time.

Until now, great. Now, the client offcourse is asking for a partial (shared) property of the software rights… they argue they are paying for such right on the long term (with the 10% payments) but we argue since the development is not being payed full from the beginning, the IP should belong solely to us, unless some economic condition meets.

Can anyone with experience in the matter offer some suggestions about best practices in IP handling?

Can anyone point me to some online document describing the best practices for I.P in software development with a revenue share scenario?

5 stars to the best answer
Regards
pete

The IP rights should have been discussed in the original agreement…If it isn’t, this could be interpreted one of two ways:

1. You’ve agreed that IP rights are split 10/90, or
2. You’ve agreed that IP rights are yours and the profits from this particular use of the software are split 10/90.

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