Artigiano Commissions E-inbusiness to Deliver a Web Analytics Consultancy Programme

Leading fashion clothing retailer Artigiano has tasked e-inbusiness to help them increase their return on investment and usage of web analytics through a tailored consultancy programme. Keen to deepen knowledge of site performance and understanding of the customer journey, the programme is designed to help Artigiano drive up revenue and conversion rates whilst ensuring continual optimisation of the site.

Delivered through a five day project including two workshops, the programme devised by the e-inbusiness analytics consultancy team will focus on defining a core analytics measurement framework; development of a detailed measurement dashboard and implementation training and post project support. Phase two of the project will include: voice of the customer data review and enhanced testing strategies including A/B and multivariate.

e-inbusiness launched its Web Analytics Consultancy and Training Service in April 2008. Led by specialist web analytics consultant Michael Feiner, who joined e-inbusiness with 8 years analytics experience, the service focuses on helping businesses to optimise their eCommerce and eMarketing activity through improved web analytical insight.

“The Artigiano website is a key sales channel. It is central to the success of the business and needs to be continually optimised to ensure sales grow” said Nigel Corp, e-inbusiness Chief Operating Officer. “Our analytics consultancy programme provides a tailored and comprehensive approach to understanding a site’s performance and developing the right framework and systems to ensure a maximum return on investment is achieved.”

Building online brands since 1999 for a large number of high profile retail clients including: New Look, Radley, Farrow & Ball, The Conran Shop, The Jacques Vert Group and Dreams, e-inbusiness understands retail business needs and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients.

For further information visit: www.e-inbusiness.co.uk

About the Author

Fees, News Story – EmploymentCrossing.Com

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